Professor Leon Williams

Director of the Centre for Competitive Creative Design (C4D) at Cranfield University, Leon specialises in areas of research in Prestige Design and Creative Innovation.

Background and Current Activities

Academically trained as a goldsmith with a doctorate from the RCA; his work has been showcased internationally from Universidade do Porto, Portugal; to Galerie Ra, Amsterdam; Milan, Korea and Hong Kong. He has led as Principal Investigator more than 50 research funded projects and supervised many postgraduate researchers to competition from the RCA/Rochester/Cranfield (at MSc by Research/MPhil/PhD level). He is also the course tutor of the internationally acknowledged Innovation and Creativity MDes by Bloomberg Businessweek.


Current activities

He has a wide knowledge base in 'technology development' but focuses his attention on the ever-changing disciplines that yield high impact for technological change and creative innovation. For this reason, precision engineering, novel materials, craftsmanship techniques and new technology development take high priority within his current research. However, most of his professional consultancy engagement focuses on problem solving for the Fast Moving Consumer Goods (FMCG) sectors, as his research and development processes are valued for being rapid and pragmatic. He focuses on developing design-led strategic tools, creative insight and working solutions to large and small enterprises, simulating ideas whilst bringing them to reality using proven R&D methodologies combined with new rapid development mechanisms.