Innovation and Creativity in Industry (MDes)

In today’s competitive world, business success depends increasingly on the ability to innovate. Business leaders are already recognising the importance of how creative practice and process can improve product and service development and design thinking in shaping business strategy.

I would recommend the course as the Cranfield experience is not something that I believe many other universities offer. The focus on industry means that the course is highly relevant to industry, increasing career prospects and enriching the experience.

Dale Walker 

Key Features

Start date - Full-time: October, part-time: throughout the year

Duration - One year full-time, two-three years part-time

Delivery - Taught modules 40%, Group projects 20%, Individual research project 40%

Qualification - MDes, PgDip, PgCert

Study Type -  Full-time/Part-time

Who is it for?

The course develops creative design literate engineers, scientists and management postgraduates. It is suitable for graduates from a variety of disciplines who recognise the importance of how creative practice and process can improve product and service development.

Why this Course?

The aim of this Master of Design (MDes) programme in Innovation and Creativity in Industry is to equip candidates with skills and capabilities in, and knowledge of, fact-based creative design approaches to improve organisation effectiveness. The programme has been developed in conjunction with the University of Arts London (UAL) through the Centre for Competitive Creative Design, which aims to inspire organisations to apply creative design capability and enhance competitiveness.

There is a strong emphasis on applying knowledge in the industrial or business environment and the programme is taught in the context of practical application. Students will develop a working knowledge of the use of a comprehensive range of industry standard ICT tools and practices to formally capture and re-use knowledge, information and data. Students will also benefit from practical experience in creative design practices through the group project (dissertation for part-time students). In addition, the extensive individual thesis project provides industry-led education in creative design applications.


The primary focus of the Centre for Competitive Creative Design is embedding state-of-the-art design-led innovation practice, developed through research and industry collaboration, within business and education to improve commercial performance and develop future innovation leaders.

Informed by Industry

Our courses are designed to meet the training needs of industry and have a strong input from experts in their sector. These include: 

> Aspire Measurements


> KTN Network

> LA Design

> ViaDynamics

Course details

The course comprises eight one-week assessed modules a group design project, which includes individual concept development through collaboration, and an individual design project resulting in a public exhibition.

Group project

The group project experience is highly valued by both students and prospective employers. Teams of students work to solve an industrial problem. The project applies technical knowledge and provides training in teamwork and the opportunity to develop non-technical aspects of the taught programme. Part-time students can prepare a dissertation on an agreed topic in place of the group project.

Industrially orientated, our team projects have support from external organisations. As a result of this external engagement Cranfield students enjoy a higher degree of success when it comes to securing employment. Prospective employers value the student experience where team working to find solutions to industrially based problems are concerned.

Individual project

The individual design project provides you with the opportunity to enhance your independent learning ability and knowledge by developing solutions to real problems in an industrially relevant area.


The subject of the project is agreed between the student and the supervisor and will normally be based around part of the taught material and/or a company problem.



Taught modules 40%, Group projects 20%, Individual research project 40%

To find out more detailed information on the course visit Cranfield website - or click on the button below to apply.